Fashion = calorie free

This weekend I went to the London Fashion Weekend, sponsored by Vodafone, at Somerset House. For the weekend the Somerset House is turned into a discount designer department store. Now I'm not a massive fashion fan but what I found interesting was the brands attracted to London Fashion Weekend. 

Firstly, the event was sponsored by Vodafone and there was a VIP lounge where all Vodafone users were able to get a Vodafone Red Nails Inc nail varnish. I was actually very jealous and wished for a moment I was a Vodafone user rather than O2, which has never offered me any advantages other than sitting in a waiting room for hours and then still getting no tickets for Beyonce. 

As well as Vodafone, the event was supported by Elle Magazine. This is obviously a clear match. Fashion event, fashion magazine. 

Then there was the promotions. There was two main food/beverage companies at the event. First, I received a muller light lemon yoghurt and a pocket mirror and next a mini diet coke. The key words to note are light and diet. This is a fashion event full of women who essentially don't want a calorie to enter their body.