The royal baby is finally here - Prince George of Cambridge

It seems a life time ago when they announce that Kate was pregnant but finally the wait is over. As the country celebrates companies are quick to jump on the bandwagon. I can't believe how quickly press adverts where related to the royal baby theme. Everything must have been lined up, ready to be swapped the moment it was announced. No matter what the product or services a company supplies everyone is trying to connect it somehow to the happy couple and their newborn heir. 

A campaign that combines the royal baby with probably one of the biggest summer marketing campaigns come from one of the most powerful brands in the world - Coca Cola. 

Within hours the below image was released. 

What I like about this campaign is plays on the news, but is completely on brand. The whole summer has been focused on #shareacoke along with the personalised bottles in shops. I imagine you could pick up a Kate in store, even if they made the Wills bottle just for His Royal Highness. 

Well I am sure there will be much more to come as smaller companies catch up. And then there will be the memorabilia and merchandise.