Anyone can do social media marketing, right?

A few years ago Social Media Marketing didn't even exist. Facebook required a university email address, Twitter wasn't born and YouTube was for filming fanatics looking for a platform to exhibit their work. Now the world has changed if you don't have a Facebook you might as well not exist. Music stars are discovered and led to number 1 stardom by millions of YouTube views. Breaking news is now discovered through Twitter.

As a business you would be stupid to ignore social media as part of your marketing mix but you would also be an idiot to think anyone can be responsible for your social media. It is a complicated landscape with endless opportunities for your company, but importantly not all are suitable and more importantly than that not all will provide you with a return. Taking up every opportunity is not cost effective and it essential for companies to carefully access what platforms to be utilise and others to discard.

Check out this amazing image that Buddy Media displayed recently. Social media may be used my a twelve year but working your way through that diagram is strictly for an intelligent adult.